We’re all acquainted with the term “fast fashion”, which means mass produced, inexpensive fashion products that keep up with the quickly changing “trend” scene. However, in the last few years, we have seen a resurfacing of Slow Fashion. What does it mean? And why is it better than fast fashion? Where should you get started if you’d like to support slow fashion? Keep reading for the answers to all of your questions.
Slow vs Fast Fashion
Although the term “Slow Fashion” might seem relatively new, the concept itself is as old as it gets; back in the day, all fashion was slow fashion. It was only after the industrial revolution that we started seeing mass production of clothes. Not so long ago, clothes needed a lot of time to be hand-sewn or woven, and they weren’t treated as something “disposable”. Today, mass-producers make tremendous amounts of clothes in a very short time, and those aren’t even kept until the next season; they are usually thrown away or burned, which causes a lot of pollution.
Fast fashion is far from ethical, neither to humans nor to nature, because it makes us participate unexplainable amounts of pollution. Even though it has been the trend for a while, and influencers still make hundreds of dollars’ worth of “clothing hauls” from fast fashion brands, ethical fashion is making a comeback. The Saffron Souk has made sustainable clothing brands accessible for you online to help you take part in the Slow Fashion Movement.
“Buy less, choose well, make it last”
When we think slow fashion, we think timeless pieces of clothing that don’t go out of style. Have you seen the comeback of the flare legged pants? You might also say that slow fashion is expensive, but buying less means buying better quality items. As an example, if you buy a handwoven cardigan, you would be purchasing a product made with high quality wool by a small business owner, and you would know that it took them time and effort to make a unique piece like no other with the best natural wool. Even if this cardigan costs more than a mass-produced one, buying it would result in mutual satisfaction, because you’d be supporting someone’s dream while also getting a quality piece.
Slow, Smart, Sustainable
We trust that our community cares about making the world a better place through all means possible, and buying handmade clothes from small business owners is a great start. Shopping slow is shopping smart, and building a sustainable wardrobe is now easier than ever with our curated collection of ethically made clothing here on The Saffron Souk.
You probably already know that having too many clothes doesn’t make you happier, nor does it make it easier to pick out an outfit every day, which is why we invite you to try buying handmade clothes, because nothing is as satisfying as wearing a unique, high-quality piece while also supporting someone else’s dream.